All work

Case study

Carthagos.

A branding studio for startups: the brand, the website and the product behind it.

Role
CTO
Type
Branding studio · Websites · Apps
Timeline
2019 to now
Stack
Webflow, GSAP, Wized, Next.js, React, Node.js
Live
Visit site ↗

What people see. Switch to Structure for what runs it.

A grid of brand identities by Carthagos: Shade, Nexera, Gathr, reAlpha, Reif Rum, OSOS, myAlphie, Posh, T-Minus and Freehelper

Carthagos is a digital-first branding studio. Since 2019 it has partnered with more than 140 brands, with strategists, designers and developers in over ten countries. Most are startups building their first product; some are well-established names. As CTO I lead everything technical: websites, web apps and mobile apps, from MVP to launch.

01

Brand and build, one team

Most startups hire one team for the brand and another to build it, and something gets lost in between. At Carthagos the identity, the website and the product come from the same team, so the system that gets designed is the system that ships.

02

MVPs that hold up

Startups need a first product in front of users fast, without building something they'll have to throw away. We scope web and mobile apps to what the business needs now, and structure them for what comes next.

03

Websites with motion and depth

Brand sites built in Webflow with 3D, scroll-driven animation and a CMS the client runs themselves: robotics for Nexera, plasma gasification for Lotos, healthcare venture capital for Tamarind Hill, electric golf carts for Cadiê, social impact for Freehelper.

04

Startups to household names

Alongside early-stage founders, the studio has worked with established brands, including Panels, the wallpaper app from Marques Brownlee (MKBHD).

05

Recognized work

Shade, Reif Rum, Posh Robotics and Freehelper were featured by World Brand Design, and the studio's work has close to 100,000 views on Behance.

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